Tri Harder was born in 2011 and started as a van and a gazebo at the local triathlon races! Fortunately, the shop is a little more sophisticated now but you will still see a Tri Harder van and gazebo at the races!

When the shop opened in 2012 it was Norfolk’s first triathlon store and we are proud to still be the only tri specialist in the area. We started by seeking out products that we used and loved ourselves and our philosophy on what we sell is still the same. We believe in the products and select them carefully based on personal experience or through thorough research. We swim, we bike, we run and we tri! We know the kit you need and pride ourselves on our knowledge and ability to help you get the right products for your training and racing. There are NO stupid questions!

Tri Harder membership started in 2018 and we are now growing and want more people to part of the family and learn, succeed and participate in events whether it's your first or if you are a seasoned athlete!

The club has a very diverse group of members, competing in a wide range of events. These not only includes triathlons, from sprint to Ironman distance but also duathlons, and also, not forgetting, individual swimming, biking and running races. You do not have to be a Triathlete to join our family.

Regardless of your motivation for taking part, all our members benefits from the friendly encouragement, enthusiasm and advice.